By Ben Parr

The previous editor of Mashable and cofounder of DominateFund examines the mental phenomena that captivate our attention—and how we will leverage them to attract and keep recognition for our rules, paintings, businesses, and more.

Whether you’re an artist or a salesman, a instructor or an engineer, a marketer or a parent—putting the highlight in your rules, insights, tasks and items calls for a deep figuring out of the technology of attention.

In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the brain can pay awareness to a few occasions or people—and now not others—and provides seven captivation triggers—techniques bound to assist you catch and continue the eye of associates, colleagues, clients, fanatics, or even strangers.

Parr combines the most recent learn on recognition with interviews with greater than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, movie director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, manhattan instances bestselling writer Susan Cain, Nintendo’s Shigeru Miyamoto, founding father of Reddit Alexis Ohanian, and more—who have effectively introduced their principles, initiatives, businesses, and items to the leading edge of cultural consciousness.

The result's an insightful and functional booklet that might switch the way you assign jobs for your little ones or employees, craft a multi-million buck advert crusade, convey your subsequent presentation, allure clients for your product, or persuade the area to help your reason.

Show description

Read or Download Captivology: The Science of Capturing People's Attention PDF

Similar leadership books

The Analytics Revolution: How to Improve Your Business by Making Analytics Operational in The Big Data Era

Lead your company into the commercial revolution of analytics with The Analytics Revolution

The issues of massive facts and analytics remain one of the such a lot mentioned and pursued within the enterprise global this present day. whereas a decade in the past many folks nonetheless wondered even if info and analytics might support increase their companies, this day almost nobody questions the price that analytics brings to the desk. The Analytics Revolution makes a speciality of how this evolution has come to cross and explores the following wave of evolution that's underway. Making analytics operational comprises automating and embedding analytics without delay into company methods and permitting the analytics to prescribe and make judgements. it truly is already happening throughout us no matter if we all know it or not.

The Analytics Revolution delves into the necessities for laying an exceptional technical and organizational starting place that's able to helping operational analytics at scale, and covers elements to contemplate if a firm is to reach making analytics operational. alongside the way in which, you'll learn the way adjustments in expertise and the company setting have ended in the need of either incorporating significant facts into analytic procedures and making them operational. The publication cuts directly in the course of the massive market hype and makes a speciality of what's relatively very important. The e-book includes:An evaluate of what operational analytics are and what traits lead us to them
Tips on structuring expertise infrastructure and analytics firms to succeed
A dialogue of the way to alter company tradition to permit either quicker discovery of vital new analytics and speedier implementation cycles of what's discovered
Guidance on the right way to justify, enforce, and govern operational analytics
The Analytics Revolution promises every little thing you must enforce operational analytic methods with giant facts.

Leadership and Creativity: A History of the Cavendish Laboratory, 1871–1919

Old debts of profitable laboratories frequently consist basically of memories via their administrators and the eminent those that studied or labored in those laboratories. Such memories commonly are brought on the get together of a milestone within the heritage of the laboratory, reminiscent of the institution's 50th or one­ hundredth anniversary.

50 digital team building games : fast, fun meeting openers, group activities and adventures using social media, smart phones, GPS, tablets, and more

Use expertise to extend loyalty and productiveness on your staff 50 electronic Team-Building video games bargains enjoyable, energizing assembly openers, group actions, and team adventures for company groups, utilizing Twitter, GPS, fb, smartphones, and different expertise. The video games may be performed in-person or nearly, and variety from 5-minute ice-breakers to an epic four-hour GPS-based event.

The American Governor: Power, Constraint, and Leadership in The States

This quantity brings jointly a vast variety of study on governors within the American states, interpreting governors as in all probability robust leaders who're topic to a number constraints, in addition to contemplating how person governors might select management paths that both increase or detract from that strength.

Extra resources for Captivology: The Science of Capturing People's Attention

Example text

4 After thirteen games, head coach Jack McKinney sustained a serious head injury while cycling, so assistant coach Paul Westhead (who had more experience as a Shakespearean scholar than an NBA head coach) took over. Sixty-eight games later, the Lakers made it to the finals, going up against the Philadelphia 76ers. The Sixers brought a veteran lineup led by the phenomenal Julius Erving. The Lakers took a 3–2 lead in the series with strong performances from Abdul-Jabbar and company. But the team faced another distressing setback in game five when Abdul-Jabbar, who was averaging 33 points a game, sustained an ankle injury that would prevent him from traveling to Philadelphia for game six.

All too often, the person doling out the advice is the one least likely to learn. THE LEARNED AND THE LEARNERS January is hardly the prime time for a retreat in Seattle. But the leaders of the sales and marketing readiness group for this global company are holed up at a winter lodge for an off-site team workshop and strategy session. The goal of the off-site is to refocus the group’s priorities for the next six months. It is this group’s responsibility to ensure that sales and marketing staff thoroughly understand and can appropriately sell a new product by the time it is released.

She was so delighted with their fresh insights and natural ingenuity that she asked them if they would lead the “future” section of the day with the execs. They readily accepted the challenge, and soon more sparks were flying. Gina was even more impressed now and, somewhat impulsively, she offered to let the group lead the entire day’s event. Soon, the part of Gina’s mind that worries caught up and she began to wonder if these newcomers understood the significance of the responsibility they had just been given.

Download PDF sample

Rated 4.92 of 5 – based on 10 votes