By Ben Parr
The previous editor of Mashable and cofounder of DominateFund examines the mental phenomena that captivate our attention—and how we will leverage them to attract and keep recognition for our rules, paintings, businesses, and more.
Whether you’re an artist or a salesman, a instructor or an engineer, a marketer or a parent—putting the highlight in your rules, insights, tasks and items calls for a deep figuring out of the technology of attention.
In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the brain can pay awareness to a few occasions or people—and now not others—and provides seven captivation triggers—techniques bound to assist you catch and continue the eye of associates, colleagues, clients, fanatics, or even strangers.
Parr combines the most recent learn on recognition with interviews with greater than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, movie director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, manhattan instances bestselling writer Susan Cain, Nintendo’s Shigeru Miyamoto, founding father of Reddit Alexis Ohanian, and more—who have effectively introduced their principles, initiatives, businesses, and items to the leading edge of cultural consciousness.
The result's an insightful and functional booklet that might switch the way you assign jobs for your little ones or employees, craft a multi-million buck advert crusade, convey your subsequent presentation, allure clients for your product, or persuade the area to help your reason.
Read or Download Captivology: The Science of Capturing People's Attention PDF
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Extra resources for Captivology: The Science of Capturing People's Attention
4 After thirteen games, head coach Jack McKinney sustained a serious head injury while cycling, so assistant coach Paul Westhead (who had more experience as a Shakespearean scholar than an NBA head coach) took over. Sixty-eight games later, the Lakers made it to the finals, going up against the Philadelphia 76ers. The Sixers brought a veteran lineup led by the phenomenal Julius Erving. The Lakers took a 3–2 lead in the series with strong performances from Abdul-Jabbar and company. But the team faced another distressing setback in game five when Abdul-Jabbar, who was averaging 33 points a game, sustained an ankle injury that would prevent him from traveling to Philadelphia for game six.
All too often, the person doling out the advice is the one least likely to learn. THE LEARNED AND THE LEARNERS January is hardly the prime time for a retreat in Seattle. But the leaders of the sales and marketing readiness group for this global company are holed up at a winter lodge for an off-site team workshop and strategy session. The goal of the off-site is to refocus the group’s priorities for the next six months. It is this group’s responsibility to ensure that sales and marketing staff thoroughly understand and can appropriately sell a new product by the time it is released.
She was so delighted with their fresh insights and natural ingenuity that she asked them if they would lead the “future” section of the day with the execs. They readily accepted the challenge, and soon more sparks were flying. Gina was even more impressed now and, somewhat impulsively, she offered to let the group lead the entire day’s event. Soon, the part of Gina’s mind that worries caught up and she began to wonder if these newcomers understood the significance of the responsibility they had just been given.